This episode contains explicit language. Parental discretion advised.

Adidas shelltoes are one of the most iconic brands of sneakers ever made. But how did they get there? Thanks to an iconic Harlem drug dealer who was also a street ball legend and thanks to Run-DMC. We’ll talk to DMC, Russell Simmons, Jam-Master Jay’s older brother and more and you’ll hear all about the night at Madison Square Garden where Run-DMC single-handedly launched the revival of the Adidas brand.


Subscribe to Howl Premium to join the conversation!

Start Your Free Week